As social media becomes more and more accessible, astute business owners are realising the benefits of using it to market to a wider and more varied audience than ever before thought possible. This book looks at the different types of media and which are most effective for a wide a scope of businesses. Social media requires very little cost outlay and the potential rewards are huge. Knowing how to implement an effective strategy without wasting valuable time is the key to getting the best out of a social media marketing campaign. Tracing the history of social media from the past and p

Today’s topic is somewhat controversial and is a matter of heated debate in companies around the world. Is it better to use free OpenSource applications which can be adapted especially for your needs or to pay for the usually better regarded brands associated with Proprietary software? At first glance the solution is obvious – paying for something that is readily available free seems ludicrous. So what are the advantages of proprietary applications over the OpenSource ones? One of the main advantages especially to companies who are not IT savvy is the customer support that comes

The Google Web Toolkit is an open source set of tools that allows web developers to create and maintain complex JavaScript front-end applications in Java. Basically you write the code in Java and the toolkit converts this code to JavaScript to execute on the browser. GWT can adapt and provide compatibility for various browsers such as IE, Firefox, Chrome, Safari and Opera. The latest version Google Web Toolkit can now even support the iPhone browser. If you are a Java developer, using GWT comes relatively intuitively and can save hours of coding time. For those that code in other langua

2010 is just beginning but already I can see that the new technologies which are being developed are going to change the way we have been doing business and using our computers. Now is the time for efficiency and cost effectiveness and the technologies that are most successful will reflect this?  Here is my list of the things that I think are going to grow from strength to strength. The Google Web Toolkit (GWT) which I have previously blogged about (link here) is an excellent example of an efficient and useful application for 2010. It is both a money and time saver because it is simple eno