As social media becomes more and more accessible, astute business owners are realising the benefits of using it to market to a wider and more varied audience than ever before thought possible. This book looks at the different types of media and which are most effective for a wide a scope of businesses. Social media requires very little cost outlay and the potential rewards are huge. Knowing how to implement an effective strategy without wasting valuable time is the key to getting the best out of a social media marketing campaign. Tracing the history of social media from the past and p

Believe it or not a logo can make or break a brand. Having a recognisable logo which is associated with a premium quality brand is vital to the success of any business. The logo is the prime identifier for your business and the most successful are the most simple and memorable. But along with the logo, a sound business model must be created which defines how the consumer will view the brand itself. If the brand itself delivers in terms of core values and promises, the brand will succeed. People generally remember visual images better than plain text alone, so a properly designed logo gi