As social media becomes more and more accessible, astute business owners are realising the benefits of using it to market to a wider and more varied audience than ever before thought possible. This book looks at the different types of media and which are most effective for a wide a scope of businesses. Social media requires very little cost outlay and the potential rewards are huge. Knowing how to implement an effective strategy without wasting valuable time is the key to getting the best out of a social media marketing campaign. Tracing the history of social media from the past and p

So the iPad is here and already I have found a few absolutely killer apps and games. Here is my list of the top 5 iPad Apps and the top 5 games that are currently available: Apps: Desktop - Desktop for the iPad essentially allows you to split screen your iPad so that you can run two apps at once. Desktop incorporates 10 “applets” which among which include a Web Browser, email composer, calculator, currency converter and dictionary. For only $1, this iPad app gives you the option of dividing you screen side-by-side or from top-to-bottom. Desktop is the solution for those who compl

Today’s topic is somewhat controversial and is a matter of heated debate in companies around the world. Is it better to use free OpenSource applications which can be adapted especially for your needs or to pay for the usually better regarded brands associated with Proprietary software? At first glance the solution is obvious – paying for something that is readily available free seems ludicrous. So what are the advantages of proprietary applications over the OpenSource ones? One of the main advantages especially to companies who are not IT savvy is the customer support that comes

It’s really difficult to choose just 5 apps that are important to have on your Mac, but putting aside the ones that come as standard features and ones that fall more into the scope of ‘nice to have’, these are the 5 apps which in my opinion are important to have from a business point of view. ADIUM The first ‘must-have’ is Adium. Adium is a free and open source messaging service for Mac OS X. Instead of logging on to a whole host of different instant messaging services everyday, Adium collates them into a single application. Among others, it will log in to MSN messenger, AOL mess